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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: December, 2016
Dec 29, 2016

We’ve been moving through the best of the best episodes of this year, and I have to say that it was no surprise to me when this one jumped to the very top of the list. The fact of the matter is, most of us are confronted with one question by new prospective clients: How much do you cost? There are three ways you can answer this that will make all the difference to turning that prospect into a long-term client!

Dec 28, 2016

In this episode, you’ll learn: 

  • Why Maghon’s mother spelled her name the way it is
  • Maghon’s true mission since beginning her business
  • How her happy disposition and personality comes through in her branding
  • Why offering physical products is such a natural fit for her (and how she does it)
  • The best ideas can sometimes come from your customers 
  • If you’re going to build a company without taking on debt, you’ll have to make some sacrifices
  • How Maghon built a following organically by sharing her own life and stories
  • Why 2016 was the hardest year for her and how it changed her priorities

LINKS:

http://www.lisekuecker.com/uncategorized/episode060

Dec 27, 2016

We are right in the middle of our “Best Of” series, and I am so excited to reshare this episode with you! One of the biggest questions I get: I’m ready to expand my team, but I have no idea how to pay them? In this episode, we’re going to be breaking down the different pay plans, exactly who we’ve used each pay plan for on own team and the pros and cons of all of them. Trust me when I tell you, this is a must listen to episode if you’re looking to build a team!

Dec 22, 2016

We’re in the middle of our “Best Of” series, and this episode is one that created a ton of interest. In this show we broke down the first 9 months of our newest business, and its trajectory to over a half a million dollars in sales. Get ready – this is one episode you don’t want to miss!

Dec 21, 2016

In this episode, you’ll learn:

  • How beneficial a coach was to Rick’s business
  • What was Rick’s biggest turning point this year?
  • Identify these things when hiring your coach
  • Stop thinking and start doing!
  • The fastest way to accelerate your success is…
  • What is the benefit of turning FB ads on and off?
  • How to take action on your business through your ads

LINKS: 

http://www.lisekuecker.com/uncategorized/episode057

Dec 20, 2016

I am so excited you’re joining me for a “Best Of” episode, where you’re going to be getting access to the biggest shows of the past few months. Today’s episode was one that we probably heard the biggest amount of feedback from. It was Episode 003, and it talks about the importance of writing out a life plan. That life plan is how I’ve been able to work less than 20 hours a week while building a multi-million dollar company. Trust me when I tell you, that same type of work/life balance is available to you too!

Dec 15, 2016

Today, we’re breaking down an exercise that is changing the way I’m building my path for 2017!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode055/

Dec 14, 2016

In this episode, you’ll learn: 

  • What is “hope marketing”?

  • Why I used a trifold approach for my promotion

  • How I was able to create a traditional and digital plan to bring potential customers through the door

  • The way I took an older marketing approach and made it work for me

  • How I was able to make a six-figure profit in a 12-hour sale!

  • How a “crash” has profoundly changed the way I do business and handle marketing

LINKS: 

http://www.lisekuecker.com/uncategorized/episode054/

Dec 13, 2016

In this episode, you’ll learn:

  • What is strategic communication?

  • The different types of customers you have

  • Why different communications tactics affect different parts of your business

  • What do I mean by layering communication?

  • The value of newsletters, emails, Instagram, Facebook and blogs

  • How marketing themes can make a big impact on your business

  • Why doing promotions on a whim is not good strategy

  • Get tips on how to identify which platform your audience is using

  • What is cross-marketing on different platforms and how does it work?

  • What are my elements of content?

  • Have fun and inspire!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode053/

Dec 8, 2016

In this episode, you’ll learn:

• What is the definition of a landing page?

• The reasons why you shouldn’t use your home page as your landing page

• How to use headlines, subheads, bullets and “call to actions” on your landing page

• Why your market and your message need to match
the benefits of split-testing your landing pages

• Why adding video to your landing page can make a HUGE difference!

LINKS: 

 

Dec 7, 2016

In this episode, you’ll learn:

  • How Zach became an entrepreneur at the age of 13!
  • Why you don’t want cheap leads
  • Learn what his first major crash and learn was
  • What is content indigestion?
  • Here’s why you should experiment with your business
  • Let your customers test your products and provide you with the lab results
  • What are emotional tentacles and why they need to be separated from data
  • How do you re-frame the way failure looks?

LINKS: 

 

Dec 6, 2016

In this episode, you’ll learn:

  • Why money is ALWAYS the biggest objection
  • Why I define pricing within my initial marketing material
  • Why price points do not belong on your website
  • How sharing your price points with warm audiences is beneficial to you
  • Here’s what I mean by “mapping your clients”
  • What are traditional buyers and the NEO buyers?
  • There’s a difference between selling to and/or educating your client
  • Why price objections usually mean clients do not see the full value of what you are selling

LINKS: 

http://www.lisekuecker.com/uncategorized/episode050/

Dec 1, 2016

In this episode, you’ll learn: 

  • Missed opportunities are the closest thing to a “sure hypothesis” (hear why)…
  • Email marketing isn’t dead, and is an extremely powerful tool
  • Why you need to segment your list by the prospect’s action, problem and journey
  • What is the ascension model and what does it look like in a product suite?
  • Elite level programs and services are something to always keep in mind to offer
  • How building a faculty of team members to teach and educate your clients is key
  • List building happens every day (not just during a launch 
  • Using quizzes can drive huge amounts of leads into your business
  • 20% of your business can come from literally anywhere – leave room for “magic”!

LINKS: 

http://www.lisekuecker.com/uncategorized/episode049/

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