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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Archives
Now displaying: 2019
Dec 31, 2019

In this episode you’ll learn:

• A little bit about Erin and how she started her own business

• What can happen when you know your profit margins and total gross revenue

• Why understanding what services are the most profitable is necessary

• Your studio peak hours of profitability matters!

• Why you won’t want to expand until you’ve maxed your studio’s capacity

• How to create a profitable studio schedule

LINKS:

support@lisekuecker.com 

Dec 26, 2019

In this episode you’ll learn:

• How Pilates Anytime has made my life easier

• The story of how Kristi got into Pilates many years ago

• Why she started online with YouTube and how she realized she was the right person to be making these videos

• The story of her first launch of 20 videos and why they resonated so much with other teachers

• The way Kristi found teachers before social media was popular

• A behind-the-scenes look at Pilates Anytime

• How developing technology is affecting the industry, the way Kristi has contributed to the legacy of Pilates, and so much more

LINKS:

https://www.pilatesanytime.com

https://www.yogaanytime.com/ 

https://studiogrow.co/episode200/  (Jen Golden Zumann)

https://studiogrow.co/episode192/  (Cara Reeser)

Dec 24, 2019

In this episode you’ll learn:

• What’s really possible for your studio when it comes to revenue

• That hitting the 7-figure mark will look different for each studio

• How I calculate retention and conversion rates and why these number matter so much

• Case studies of clients we work with, including actual numbers

• An example of why the business model matters

• Strategies for employee compensation plans, pricing, profit margins and more

• A sneak peek of what’s coming up in the second part of this series

Dec 19, 2019

In this episode you’ll learn:

• How to make time to do the things that need to be done to move forward

• Ways to build the foundation for a good relationship

• The transition of memberships

• How to use delegation, teams and systems to avoid the burnout

• When you should be testing, pivoting and trying something different

LINKS:

https://barreatcdr.com/ 

Dec 17, 2019

In this episode you’ll learn:

• A cutting edge concept, and brand, that is revolutionizing the fitness industry worldwide

• How they have positioned themselves to succeed in all markets, regardless of location or size

• The ways they are creating only exceptional workouts and experiences for their customers and a breakdown of their signature challenge

• What focusing on your clients’ results can do for your business

• How to start getting creative with client types

• The tremendous opportunities that exist now by leveraging technology

LINKS:

https://f45training.com/ 

Dec 12, 2019

In this episode you'll learn:

• How Vasu Studios grew a unique business that intertwines Yoga, apothecary and spa while building a community and an open forum for wellness and connection

• What being fearless and true to you and your brand by revisiting your mission over and over will do for your business

• What Natalie’s business looked like before The Client Cure and how they were able to become more intentional with their processes, follow throughs and conversion rates

• The three most influential changes that they made in their business

• How Vasu plans to grow and implement processes and tips from TCC to other parts of their business

LINKS:

https://vasutribe.com/

https://www.facebook.com/vasutribe 

https://www.instagram.com/vasutribe/ 

Dec 10, 2019

In this episode you’ll learn:

• Siobhan’s struggles to become profitable after opening her studio

• If you trust the process, the change is going to happen…

• What she implemented from The Client Cure that has brought her the most success for her studio

• How Siobhan managed having the conversations with her students around price changes

• The way her team was able to create relationships with new students {all while improving their sales opportunities}

• The importance of recognizing your staff

• Her Goals for the near future

LINKS:

https://www.corevolutionfitness.com 

https://www.facebook.com/BurnShakeRoll/

https://www.instagram.com/burnshakeroll/ 

Dec 5, 2019

In this episode you’ll learn:

• How Sarah is able to create an experience around your brand

• The ways Shauna and Sarah were able to work seamlessly with the brand package and visual blueprints Sarah was able to provide

• Why a “brand icon” is important and how it differs from your logo

• What is the difference between a branded photo shoot and a regular shoot and what type of budget to expect to spend

• The questions to ask and things to align with when hiring a photographer

• How doing the prep work sets you {and your designers}up for success

• What a professional copywriter can do for you and your brand and where do you can find one

LINKS:

https://copyhackers.com/

https://www.upwork.com/ 

Dec 3, 2019

In this episode you’ll learn:

• How Emily created CrushCamp after not finding anything that aligned with her own values

• With personalized group training for results based people, CrushCamp is the first studio to utilize the SKILLMILL, a non-motorized version of the treadmill

• Why she felt she need to invest in The Client Cure and what her experience has looked like in the program

• The processes and strategies she has implemented into her business from the Client Cure

• How working with a consultant has changed things in Emily’s business and where she sees CrushCamp going in the future

LINKS:

https://www.crushcamp.com/ 

https://www.facebook.com/crushcampcalgary/

https://www.instagram.com/crushcamp/ 

Nov 28, 2019

In this episode you’ll learn:

• How Tara started her career and had the foresight to build her education around her dream job

• A concept she has recently been introduced to {and I believe strongly in} that has changed everything for her

• Why conversations about the pelvic floor are so taboo

• How Tara identifies the signs of a tight pelvic floor {and a weak pelvic floor}

• The way she was able to make the pelvic floor a conversation with women and create awareness with her signature series • The right mindset can push through the fear to act

• Why she made the decision to close her successful studio to be more intentional with her life and family as a priority

LINKS:

https://thepresentmomma.com/ 

https://www.instagram.com/thepresentmomma/ 

https://www.facebook.com/thepresentmomma/ 

Nov 26, 2019

In this episode you’ll learn:

• How I break down the elements of a rebrand

• The one hard and fast rule in website etiquette

• Why hiring the right people will get you going in the right direction

• Just how important is a website…

• Tips on how to get started {depending on your level of anticipated business}

• It’s all about the photos!

• My thoughts on hiring a copywriter, and how to choose one that aligns with you and your branding

• How to choose the right platform for you

Nov 21, 2019

In this episode you’ll learn:

• How a Hot Yoga class changed the course of John’s career

• What are adversarial traps and cognitive boosters

• His thoughts on misdirected or chronic pessimism

• The true meaning of leadership and choice

• How to use your character and signature strengths to your advantage

LINKS:

http://105f.com/

https://www.facebook.com/105Fyoga/

https://www.instagram.com/105fhotyoga/

https://momsdemandaction.org/ 

Nov 19, 2019

In this episode you’ll learn:

• The amazing story of how Mary came to be the youngest person in the country to open a debt collections company {at only 24 years old}

• How to see the opportunities around you and then have the mindset to accept them

• Trigger words around debt and how they can affect you

• Her tips on dealing with customers or clients that owe you money

• Words that work {and how you can you can use these words in and around all aspects of your life}

• Why your words are really a mirror to your subconscious mind and how to change what you’re telling yourself

LINKS:

http://maryshores.com/

http://maryshores.com/the-book/ 

https://www.instagram.com/mary_shores/ 

https://www.facebook.com/shoresmary/ 

https://twitter.com/mary_shores 

http://www.midstatecollections.com/home 

http://www.scn.ucla.edu/people/lieberman.html 

http://www.brainpaint.com/

https://neuroptimal.com/

https://www.monroeinstitute.org/ 

Nov 14, 2019

In this episode you’ll learn:

• How to effectively build a job description around weekly tasks

• The struggles of making big changes in your business and how to combat those feelings of losing control

• What to do to determine where your time is best spent {whether in time, money or effort} and why this is so important to know

• How to break down hourly rates, bonus plans and commissions for your new employee so that you both win

Nov 12, 2019

In this episode you’ll learn:

• The urgent/important matrix, and why you need to being honest about where your tasks lay

• That not everything that is important is urgent…

• The reasons why focusing on staff management and training needs to be a priority

• How to begin identifying where your time is best spent {and delegate the rest}

Nov 7, 2019

In this episode you’ll learn:

• The common business objections around money and how they are holding you and your business back

• The story we tell ourselves about not having the money to invest into our businesses

• You have the potential {seek advice from an expert}

• What are the stories we tell ourselves about raising your prices and how to combat those thoughts

• Starting your business with debt and how to utilize it in your favor

• How you can incorporate cash infusions into your business

Nov 5, 2019

In this episode you’ll learn:

• How to Identify whether it is personality or morality issue

• The way that I learned that some people don’t “grow out” of being mean

• What to do to when the mean girl is in a peer situation

• Tips for addressing a team member who falls into the “mean girl category”

• My thoughts on when you have mean girls clients

LINKS & RESOURCES:

https://ianmorgancron.com/

Bossypants by Tina Fey

Oct 31, 2019

In this episode you’ll learn:

• What led Katie to the idea of Studio Go, and how it was really built out of necessity

• The ways that her metrics have shifted since having a specialized software

• How this software has affected Katie’s employees since being implemented

• What to do to start effectively identifying the needs of your clients {and whether to upgrade or downgrade in a client-first approach}

LINKS:

*sign up and use code “November50” to get your first month free, and 50% off the next!

Oct 29, 2019

In this episode you’ll learn:

• The love story behind the creation of Studio Go

• How Studio Go changes everything when it comes to pulling reports

• What software they were able to build and create way more than they ever expected

• How Studio Go is a true CRM that also allows room for an employee management platform

• Retail is largely overlooked, but by using Studio Go you can build targeted processes and marketing around it

• That being able to walk clients through the journey in your studio, being able to prescribe the right membership based on data, is a game changer

LINKS:

https://studiogo.com/

Clockwork by Mike Michalowicz

https://www.purebarre.com/location/carlsbad-ca 

Oct 24, 2019

In this episode you’ll learn:

• Shira’s amazing story and unique journey into fitness industry

• How she fell in love with kickboxing, overcame her own struggles and became an instructor

• What to do to balance your love for fitness with being a business owner

• What Shira learned about building out her business and taking the leap to grow

• How TCC guided Shira with the processes she needed to grow her business

• Why Shira really does what she does!

Oct 22, 2019

In this episode you’ll learn:

• The most common issues studio owners are having when it comes time to hire a manager

• Why the job posting is so important, and the crucial things that absolutely need to be in it

• When is the best time to recruit {and what Cherise always does when looking to hire}

• What happens when you hire out of desperation…

• Where to find the best candidates for your next managerial role {and it’s not always online!}

• What the interview process and initial phone screening should look like

• What to do when you’re ready to extend an offer that will set you, and that person, up for success

LINKS:

support@studiogrow.co 

Oct 17, 2019

In this episode you’ll learn:

• What motivated Erin to record this episode {and why this is a vulnerable topic for her to talk about}

• The biggest mistake she sees when studio owners hire a new person and what happens when they hold on to the wrong employee for too long

• Why you need to allow enough time for training {and then set realistic expectations}

• No employee is perfect – allow for mistakes!

• How your business can only grow as much as your people do

• Why you need to keep the pressures to yourself, even when it may be tempting to share them with your staff

LINKS:

support@studiogrow.co 

Oct 15, 2019

In this episode you’ll learn:

• All about Cherise’s diverse work experience that took her around the world

• Why she pivoted from her career in eduction to tap into the fitness industry

• What Cherise has done to train, hire and lead other trainers in her studio

• What is was like for her to join the Studio Grow team

• How to identify a “business snapshot” {and then identify any pain points}

• Why organization is a big piece to the puzzle for Cherise, and how she is now teaching this to her clients

• Last words of advice - Trusting the process, setting expectations and consistantly training

LINKS:

support@studiogrow.co 

Oct 10, 2019

In this episode you’ll learn:

• How Kristel realized the way foods influence our bodies from a young age, and then used this knowledge to help her husband Michael

• Their journey to start the company and why online sales were key at the beginning

• The reason that social impact means so much to Kristel and Michael, and when it became a big part of their company’s mission

• The way they ensure that they source only the best ingredients {and why they call the farmers they work with “Super Heroes”}

• What questions we should all be asking about the food that we consume

• How Kristel and Michael knew it was time to expand their team, and the biggest mindset shifts that had to be made

• The way that YourSuper.com builds the customer experience into their marketing

• The biggest challenges they’ve faced, how to draw the right team members to you, and much more!

LINKS:

https://yoursuper.com/ 

https://www.instagram.com/yoursuperfoods/

http://www.facebook.com/yoursuperfoods

https://twitter.com/yoursuperfoods

happy@yoursuper.com

https://www.actionagainsthunger.org/ 

Oct 8, 2019

In this episode you’ll learn:

• How Ali got her start in business and the ways that she navigated being one of the early pioneers of digital marketing

• Why more than one method of marketing is so critical for your success

• The reasons that Ali says we shouldn’t lose faith in the “old school” ways of marketing and customer service

• How to begin finding your genius and your gift, and then what to do to get clear with it in order to up level your business

• What had to happen for her to realize that she needed help as her business and family grew

LINKS:

https://alibrown.com/radio/

https://www.instagram.com/alibrownofficial/

https://www.facebook.com/alibrownfan

https://twitter.com/AliBrown

https://www.linkedin.com/in/alibrownla

The Big Leap by Gay Hendricks

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