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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: January, 2024
Jan 25, 2024

2024 is here, and guess what? 

 

It's time to shake things up. 

 

Traditional tactics? They're taking a backseat. 

 

It’s time to embrace the future.

 

In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world. 

 

Let’s dive in: 

  • Video Vibes: It's all about getting personal. Think stories that connect, not just content that sells.

  • Social Media Magic: We're talking Instagram glow-ups and making those DMs work overtime.

  • Community Collabs: Making local connections that count.

  • UX that Rocks: Your website and app? Let's make 'em smooth, so your clients glide through them.

  • Merch that Moves: Ever thought of turning that blank studio wall into a merch wonderland? Let's get into it.

 

Why should you care about all this?

 

Because these aren’t just trends…they're the keys to making your studio standout in 2024. 

 

We're not just talking – we're walking you through applying these tactics..

 

So tune into EPISODE 594 for a dose of inspiration, laughter, and some solid business insights.

 

Catch you there!

 

With Grit and Gratitude,

 

Lise

 

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

 

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

 

Here is the LINK TO REGISTER.



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 18, 2024

Y’all - Buckle up for this one!

 

Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota? 

 

That’s Cathryn.

 

In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey. 

 

From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all.

 

Here’s the scoop:

  • Big City to Small Town: Cathryn swapped skyscrapers for the wide-open skies of Fargo, bringing a wave of Pilates love with her.

  • From Zero to Hero: Discover how she turned a passion into a thriving Pilates hub in a place where Pilates was practically a foreign word.

  • Resilience Redefined: Cathryn gets real about overcoming personal tragedy and drawing strength from her tight-knit community.

  • Business, but Better: She’s not just running a studio; she’s evolving it to resonate with the needs of her town and her own life goals.

  • Fargo’s Fitness Facelift: Cathryn reimagines her studio as a place where Pilates meets holistic wellness, creating a total mind-body haven.

  • Cathryn’s Life Lessons: Listen in for some golden nuggets on navigating the ups and downs of studio ownership, embracing change, and trusting your path.

 

Cathryn’s building more than a studio.

 

She’s building a space where fitness meets community, support, and healing.

 

And it’s amazing.

 

Tune into EPISODE 593 for a dose of inspiration, laughter, and some solid business insights.

 

Catch you there!

 

With Grit and Gratitude,

 

Lise

 

PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

 

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

 

Here is the LINK TO REGISTER.



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

Jan 11, 2024

Y'all - Meet Magda.

 

Who's Magda? 

 

Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower. 

 

Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends.

 

In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee that sets Pharonik Pilates apart. 

 

Here’s what’s in store:

  • Pilates and Beyond: Discover how Magda turned her personal transformation into the birth of Pharonik Pilates.

  • From the Basement to the Big Leagues: Trace her incredible rise from a humble home studio to a thriving fitness hub.

  • The Triple Threat: Uncover the magic of combining Pilates, Guruda, and Bungee for a fitness experience like no other.

  • Overcoming Challenges: Find out how Magda navigated the pandemic and kept her fitness dream thriving.

  • The Secret Sauce: Get the inside scoop on what makes Pharonik Pilates a standout in Denver’s fitness landscape.

  • Magda’s Golden Rule: Learn her invaluable advice for enduring business success and staying true to your fitness passion.

 

Magda rewriting the playbook on how to make a mark in the fitness world. 

 

And let me tell you, her story is one we all need to hear and learn from.

 

Inspired yet?

 

Plug in your headphones and hit play on EPISODE 592.

 

Catch ya there!

 

With Grit and Gratitude,

 

Lise



PS: Join us for Dare To Thrive on February 28th & March 1st in Los Angeles, CA.

 

It’s (2) live days of incredible experts, actionable training, community, networking, movement, and coaching to get inspired and ready for the biggest year for your studio yet.

 

Here is the LINK TO REGISTER.



www.studiogrow.co

www.linkedin.com/company/studio-growco/

 

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