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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Archives
Now displaying: January, 2020
Jan 30, 2020

In this episode you’ll learn:

• Why in the past I’ve felt like financials have been my “nemesis”

• The single most important report to have and what I’m looking for on it

• The Pro Forma and what this report allows us to see and do

• How regularly reviewing your payroll will benefit your business

• A monthly practice we do that will save you tons of time and headaches come tax time

LINKS:

https://quickbooks.intuit.com/

https://www.sage.com/en-us/products/peachtree/

https://gusto.com/ 

Jan 28, 2020

In this episode you’ll learn:

• How Nathania structures her email pitches to be featured in so many publications

• Why strategy plus luck, consistency and follow through will equal free advertising

• What it was like taking over a studio that held a lot of history and was owned by someone else for many years

• What were three sticking points that Nathania didn’t anticipate and how she was able to work through them

• How she now manages her time having two very busy and successful businesses

LINKS:

https://www.soulplay.yoga/

https://www.instagram.com/soulplay.yoga/

https://www.facebook.com/soulplayyoga 

https://www.soultribeadventures.com/ 

Jan 23, 2020

In this episode you’ll learn:

• What led to Suzanne joining The Client Cure

• Why her mindset upon entering the program was so important

• The first steps she immediately took when she joined and how she chose which priorities to focus on

• What this focus has allowed Suzanne and her team to do

• The way she was able to hire a part-time studio manager and the amazing success she’s achieved this year

• One thing that she wishes all studio owners new starting out

LINKS:

https://loveyogastudios.com/

https://www.facebook.com/LoveYogaStudio/

https://www.instagram.com/loveyogastudio/

https://twitter.com/loveyogastudio 

Jan 21, 2020

In this episode you’ll learn:

• The marketing shifts and trends we’re seeing from our testing and what I believe will be happening in 2019

• Our team’s process for creating upcoming content to release and why batching and preparation has been key for us

• Why Instagram Story ads are so effective and the best way to get a quick and easy response from potential clients using Facebook

• Some very exciting results we’re seeing clients get using the Google Display Network

• How you can locate and use influencers in your local area to market your business

LINKS:

https://studiogrow.co/work-with-us/

https://www.upwork.com/

https://lightroom.adobe.com/

https://www.plannthat.com/

https://www.canva.com/ 

Jan 16, 2020

In this episode you’ll learn:

• Niki Riga’s story and how she was able to leave her “yes ways” behind

• How her experience with sorority recruitment gave her many of the skills she now uses as a studio owner

• Killing with kindness and the Affi Effect – why these concepts are the corner stones of Flex Fusion

• The way to work with difficult clients {and be kind even in difficult situations}

LINKS:

https://flexfusionstudios.com/ 

Jan 14, 2020

In this episode you’ll learn:

• How through natural disasters, recessions and competition JoAnne and her team were able to survive {and thrive}

• What lead her to The Client Cure and the hesitations she had before making the leap

• The way JoAnne was able to craft time away from her business to invest in the TCC

• Strategies and processes that JoAnne has put in to place since starting TCC

• And more!

LINKS:

support@lisekuecker.com 

Jan 9, 2020

In this episode you’ll learn:

• The strategy behind successful Instagram marketing and Instagram “hot spots”

• How developing your voice will develop your brand

• The difference between paid and organic advertising on Instagram and Christy’s take on what the future might hold

• How and why you should utilize white space in your feed

• The difference between business versus personal Instagram accounts

• Why Christy has over 40 tests running at a time!

LINKS:

https://www.plannthat.com/

https://au.linkedin.com/in/christy-laurence 

Jan 7, 2020

In this episode you’ll learn:

• What led Jenny to becoming a studio owner and purchasing an already active studio

• How she was able to make slow significant changes to the studio, without it being a shock to current clients

• Her tips for moving into a leadership role and navigating relationships

• How Jenny rebranded, and what “Poser” means to her

• Don’t give it away for free…


• Jenny talks about having multiple locations and the struggle on knowing where to spend your time

LINKS:

https://poserstudios.com 

https://www.facebook.com/pages/Poser-YOGA/355479067884928 

Jan 2, 2020

In this episode you’ll learn:

• What led to Erin and her business partner Julie forming their business in 2012

• How they choose their speciality and the challenges they face in that field

• Why they decided to expand and open a second location and what it’s looked like building a team to support them in this

• Their process for finding the right location in a super-hot real estate market

• How they’ve successful introduced a membership model and why it’s been key for their clients’ health and success

• Erin’s future plans and big picture vision for the business

LINKS:

https://www.reactivept.com 

https://www.instagram.com/reactivept/ 

https://www.facebook.com/neurologicptlosangeles/ 

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