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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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All Episodes
Archives
Now displaying: March, 2023
554: How to make your team an asset, not a burden - Coaches Peter and HP 0
Mar 30, 2023

554: How to make your team an asset, not a burden - Coaches Peter and HP

Here’s what we’re talking about in this episode:

  • HP shares her extensive experience in people development and how it relates to effectively managing teams.

  • Peter and HP talk more on the importance of assessing candidates' human skills and values during the interview process.

  • We also discuss the importance of transparently discussing career aspirations with employees and being upfront about the possibility of them leaving.

  • HP and Peter emphasize the significance of hiring individuals whose values align with the business and taking an interest in their long-term career goals.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/



553: How to leverage your automation software to build relationships with Peter Pastijn and Nathan Wisdom 0
Mar 23, 2023

Y’all, studio owners are often super reluctant to embrace new technology. 

I get it – the idea of adding another tool to your already overflowing plate can seem like a lot. Not to mention the fear that technology and automation will diminish the human element in your business. 

But I wanna let you in on a little secret today. 

The truth is, if you use it right, automation platforms can actually help you strengthen your relationship with your clients. 

These platforms can automate repetitive tasks, streamline studio operations and organize data efficiently, so you can free up your time to focus on what matters most – connecting with your clients and building your community.

And that’s exactly what we’re discussing in this week’s episode of The Business Of Boutique Fitness! Join Studio Grow Coach Peter as he chats with Nathan from LoyalSnap, an automation platform designed to help boutique fitness studios build stronger relationships with their clients. Learn all about the role of automation in boutique fitness, the pitfalls you need to avoid, and how simple, functional tech tools can be a game-changer for studio owners.

Here’s what we’ll cover in this episode: 

  • Common misconceptions about automation and examples of bad automation practices

  • Nathan’s checklist for building authentic client relationships

  • How automation platforms like LoyalSnap can streamline client management and help you communicate meaningfully

  • The role of AI in automation software & why simple functional tools are most effective for small business owners

Links:

https://www.loyalsnap.com/

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

 

552: Surviving Strong - The Building of my Brand with Susan Holden 0
Mar 16, 2023

Boutique Fitness 552: Surviving Strong: The building of my brand with Susan Holden

 

There’s more to living than not dying. 

That’s what Susan Holden told herself after being diagnosed with invasive cancer in 2004. 

The cancer had spread, the prognosis wasn’t good, and overnight, Susan's life became an endless series of doctor’s appointments, chemotherapy and hospital visits, with just one key goal – to keep Susan from dying. 

Susan’s battle with cancer made her realize there had to be more to life than just avoiding death. She built Surviving Strong as a safe space for anyone who’s struggling –  to help them live life to the fullest and give them a community that will be there for them no matter what. 

Tune in to this week’s episode to learn about Susan’s mission, understand Surviving Strong’s unique philosophy and get a glimpse into what marketing looks like for mission-driven businesses like Susan’s. 

Here’s what we’ll cover in this episode:

  • Susan’s background, her experience with cancer, and how she found a need that was not being met in her area. 

  • Surviving Strong’s journey since 2009 and Susan’s resilience through personal setbacks and a global pandemic

  • The philosophy behind Surviving Strong & how it’s different from the mainstream idea of fitness

LINKS:

https://survivingstrong.org/ 

https://studiogrow.co/ 

https://www.linkedin.com/company/studio-growco/

 

551: Your CEO Day Makeover with Michelle and Beth 0
Mar 9, 2023

551: Your CEO Day Makeover with Michelle and Beth

Here’s what we’re talking about in this episode:

  • Introduction to the CEO day concept and the importance of having a CEO mindset.

  • Discussion about the CEO mindset and how to adopt it. The importance of self-care and protecting your time and energy.

  • Implementation of the CEO day and how to make the most of it. Discussion about the importance of having a structured format, setting boundaries, and making it a non-negotiable in the calendar.

  • Preparing for CEO days. Michelle and Beth recommend creating structure in your week, delegating tasks, using technology to automate tasks, analyzing your time usage, and doing self-care activities to get into the right mindset. They also discuss the importance of reviewing your finances, KPIs, and big picture projects during CEO days. 

  • They also offer tips on overcoming obstacles to having CEO days and announce their upcoming virtual CEO day event.

Links:

https://studiogrow.co/ceoday

https://www.linkedin.com/company/studio-growco/

https://studiogrow.co/

 

550: Assessing the Quality of Your Customer Experience Through KPI's Featuring Coach Michelle 0
Mar 2, 2023

Here’s what we’re talking about in this episode:

  • Overview of KPIs that are important indicators of the studio's financial performance.

  • Overview of KPIs that indicate the quality of the customer experience in a fitness studio.

  • Explanation of four KPIs to evaluate the quality of the customer experience: 

    • Conversion Rate

    • Attrition Rate

    • Net Member Change

    • Average Membership Link.

  • Emphasis on the importance of tracking KPIs to understand and target the needs of customers and achieve business growth.

Links:

https://www.linkedin.com/company/studio-growco/

https://studiogrow.co/

 

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