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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Now displaying: Page 1
Jun 8, 2023

Here’s what we’re talking about in this episode:

  • Allison recounts her experiences in establishing a small franchise of Pilates studios and the challenges she faced due to a lack of available teachers, suggesting that training dedicated teachers within your studio can provide a solid solution.

  • Different types of teacher training programs, from foundation courses to comprehensive training programs, suggesting the need for clarity on what each studio plans to offer, and how licensing or hosting programs from another school or company could be viable options.

  • The logistics of implementing a teacher training program, including factors like potential class cancellations, marketing budget, supplies, and ensuring profitability, suggesting that studios should aim for about 30% profitability or more in their programs.

  • Allison explains how to price teacher training programs based on cost, capacity, and potential profitability, recommending that studios consider payment plans, cancellation policies, early bird pricing, and potential upsells to increase profitability and enhance the experience for future teachers.

Links:

https://studiogrow.co/

https://www.linkedin.com/company/studio-growco/

 

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