571: Part 2 - Promotion Stacking with Coaches Emily and Allison
Here’s what we’re talking about in this episode:
Coach Emily and Coach Allison welcome you to the second part of a marketing series and discusses effective promotion stacking strategies.
The discussion highlights the importance of understanding your audience and appealing to different types of buyers with different promotions.
Strategizing promotion stacking: The transcript offers advice on how to strategically plan and implement promotion stacking, including considering the calendar, the length of promotions, and the client journey.
Avoiding overuse of promotions: The discussion warns against overusing promotions and discusses how to avoid making clients feel like everything is always on sale.
Length of memberships: Allison and Emily suggest considering the length of memberships or contracts when planning promotions, and how this can impact client retention.