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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: Page 1
Aug 10, 2023

Here’s what we’re talking about in this episode:

 

  • Overview of Amanda Freeman's fitness brand, SLT - Amanda Freeman, founder of boutique fitness brand SLT, discusses the high-intensity Pilates workout that has swept New York City and New England.

  • Growth trajectory and acquisition strategy of SLT - Freeman talks about the early days of SLT as a passion project, its growth trajectory, and the decision to partner with private equity to fund expansion and acquisitions.

  • Challenges of acquisitions in the fitness industry - Freeman explains the difficulties of acquiring other fitness studios and the need to carefully consider factors such as employee contracts and landlord negotiations.

  • Franchising versus corporate ownership in the fitness industry - Freeman discusses her initial hesitancy towards franchising and the challenges of balancing corporate overhead with the need for expansion.

  • Impact of COVID-19 on the fitness industry - Freeman touches on the challenges faced by the fitness industry during the pandemic and how it affected SLT's growth.

  • Compensation and performance in the fitness industry - Freeman discusses the issue of compensating employees based on performance and the challenges faced with managing remote locations.

 

Links:

https://studiogrow.co/

https://stretchdspace.com/

https://www.linkedin.com/in/amanda-freeman-95b61614/

 

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