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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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The Business of Boutique Fitness
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Now displaying: Page 1
Aug 17, 2023

Here’s what we’re talking about in this episode:

 

  • Early mention of Black Friday: Lise discusses the importance of planning for Black Friday in the third quarter, and shares statistics about the shopping holiday.

  • The importance of messaging: Lise emphasizes the importance of crafting the right message for Black Friday, and shares insights from marketer Donald Miller on how to tell a brand's story.

  • Profit maximization: Lise discusses the importance of focusing on the most profitable products and services in a Black Friday strategy to maximize revenue.

  • Product stacking: Lise recommends using a "stacking sale" approach to Black Friday, with four different offers over multiple days to target different buyer types.

  • Black Friday success stories: Lise shares success stories from previous Black Fridays, including large sales and increased average client monthly value.

  • Call to action: Lise encourages listeners to download the studio's Black Friday Ultimate Guide and take action to create an exceptional Black Friday strategy.



Links:

https://studiogrow.co/

 

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