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The Business of Boutique Fitness

I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you’d always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you’re a studio owner who's ready to impact your community and see major growth in the process, or you’re prepping to become one, then you are in the right place. So let’s kick this off, shall we?
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Sep 21, 2023

578: 180 Degrees of Boutique HR - The New Org Chart

 

Here’s what we’re talking about in this episode:

 

  • The importance of building a successful team: Lise discusses the importance of having a long-term, productive, and satisfied team and the challenges of achieving this in the current industry.

  • Typical employees in boutique fitness: Lise breaks down the typical employees in boutique fitness, including front desk workers, practitioners, and managers, and discusses the challenges associated with retaining them.

  • Different stages of studio development: Lise outlines three stages of studio development, from Studio 1.0 with an owner-operator to Studio 3.0 with multiple locations and an owner-investor, and the roles needed at each stage.

  • The importance of a marketing director: Lise emphasizes the critical role of a marketing director in sustaining steady growth of leads.

  • The role of a regional director: Lise explains the importance of a regional director in ensuring that sales managers in individual studios perform well.



Links:

https://www.instagram.com/studiogrowco

https://studiogrow.co/

 

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