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Ready. Aim. Empire.

Imagine having a clear, concise, frighteningly- accurate picture of where your business is financially—and most importantly—where you need to go to grow. CUE: DOORS OPENING, SALES RINGING. No matter where your business is currently, we’ve got inspiration + information tailored to your exact stage so that you know where you need to go and what you need to do to dream—and take action—in bigger, bolder ways.
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Ready. Aim. Empire.
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All Episodes
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Now displaying: 2017
Oct 3, 2017

In this episode you’ll learn:

  • What essential things will need to be incorporated into your marketing in order for it to be effective
  • The difference between marketing to warm traffic versus cold traffic
  • If your service is too inexpensive can that lead to the wrong client walking through your door?
  • What should be involved in an introductory package
  • Why you should be testing your Facebook ads (and how to do it the right way)!
  • What elements you should have in the copy of your ad and your landing page
  • Why its important to make new members feel comfortable
  • There are many different types of buyers…
Sep 28, 2017

In this episode you’ll learn:

  • Alyssa’s journey from the finance world to studio owner!
  • How her personal struggles actually allowed her to find herself again
  • What happens when life forces you to see that you’re not in full control
  • Why Alyssa had everything she ever wanted personally and professionally - but was miserable
  • Why she says her business was operating more out of pressure than pleasure
  • How Alyssa learned to protect herself from the stress and anxiety
Sep 26, 2017

In this episode you’ll learn:

  • How mindset can make or break your start up business!
  • Why not to shy away from specific client base - and instead offer a specific solution for them
  • Why great marketing should either repel or attract…
  • If you are willing to niche down, that is the simplest easiest way to build a business
  • How raising your prices will enable you to give back
Sep 21, 2017

In this episode you’ll learn:

  • Why you need to build your business before you start your business
  • The importance of true connection and relationship building

  • How Marissa and Angela knew exactly what their niche would be
  • How they offered clients childcare - even though it wasn’t the easy solution!

 

 

Sep 19, 2017

In this episode you’ll learn:  

  • The truth behind post-introduction conversion rates
  • Why introduction packages aren’t serving clients to the fullest
  • The biggest cost associated with marketing…
  • Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them
  • Why you should stop following the “industry standard”
  • How damaging heavily discounting can be to your business

 

 

 

Sep 14, 2017

In this episode you’ll learn:

• Annie’s biggest struggles in the first two years of opening her business…

• How her marketing has evolved since she first started

• How she’s doubled her revenue in a month that is known for being “slow”!

• The transition from a class-based model to a 12-month membership

• Why revisiting her introduction package changed the way Annie does business

• There’s freedom to be gained when your business is in a place where you can take a step back when needed!

Sep 12, 2017

In this episode you’ll learn:

  • How I treat my business like a non-profit by giving back to my team
  • Steps that you can take to give back now!
  • What we do to allow our employees to give back to their communities
  • Why you have to solidify your business before taking these actions
  • Ways to build your prices to allow your profit margins the room to give back

 

Sep 7, 2017

In this episode you’ll learn:

  • How Rachel decided to pair her training with Pilates
  • Why she found it paramount to train her physical therapists in Pilates
  • The personality of the instructors is just as important as their training!
  • Why she has built her business with the intention to step away
  • Introducing different packages significantly changed Rachel’s way of doing business
Sep 5, 2017

In this episode you’ll learn:  

  • What does asking for permission mean and why is it important?
  • Why we could be giving away too much info…
  • Why building the relationship is the most important (and number one step) in sales
  • Why you shouldn’t consider yourself a “sales person”!
  • The importance of the intake process
  • Ways to establish trust with prospective clients and show your value
Aug 31, 2017

In this episode you'll learn: 

  • Katy’s journey and how she got started in Bikram Yoga
  • Why she chose to build a yoga community - and not just a studio!
  • How Katy and her husband turned it into family business and involved their children
  • Why you need to be an educator first !
  • Some of the lessons that she’s learned along the way
Aug 29, 2017

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!

Aug 24, 2017

In this episode you’ll learn:

  • What is “Profit First” and how it works

  • How to ensure you are paying yourself!
  • Why some people are operating from a deficit and don’t realize it
  • Some of the biggest marketing mistakes people make
  • Why it is important to allocate funds all year long to certain months where you plan on spending more
  • How to utilize your bank account as a metric
  • Why it is important to review your expenses and how that can bump your pay as a business owner
Aug 22, 2017

Today it’s time for another “Best of” episode, and we’re looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we’ll learn how you don’t even have to!

Aug 17, 2017

In this episode you’ll learn:

  • How Ai’s successfully integrated her background of science with yoga
  • Why she considers yoga as her “life saver”
  • The ways she’s teaching mindfulness to others (including cancer patients) and why she feels this work is so important
  • What Ai’s program, Mindful Cleanse, is all about and how she’s taking it to the masses
  • Her best tip for having a balanced life!
  • Why she loves hosting in-person events so much
  • My definition of the word “Empire” – and how it differs from the way others define it
Aug 15, 2017

Today it’s time for another “Best of” episode! Over the years, we’ve learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we’re most protective of. So let’s take a peak inside of your own business and determine your top tier clients. There’s so much more that you can do once you have this information!

Aug 10, 2017

In this episode you’ll learn:

  • How Jordan’s dancing and figure skating career introduced her to Pilates
  • Why she chose an intimate home-based studio
  • How a health diagnosis led Jordan on a path of learning about the healing arts
  • The ways that the healing arts, combined with Pilates, has changed the life of her clients
  • Why you have to focus on both the emotional body and the physical body to make the real changes happen
Aug 8, 2017

Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth. 

Aug 3, 2017

In this episode you’ll learn:  

  • How Michelle’s vision actually came from her own struggles
  • How and why she went against the advice of others when opening her business
  • The way Michelle attracts the right employees
  • Why women can have a hard time showing up for themselves
  • We can’t love ourselves until this happens…
Aug 1, 2017

In this episode you’ll learn:

  • Why you should interview and ask for bids from multiple contractors
  • What is a “lined item bid”?
  • All about contractor timeline penalties and/or bonuses…
  • The difference between architects and CAD specialists
  • What different codes will need to be met with your project
  • Why you need to be clear on your branding first!
  • Helpful hints and tips on paint, flooring, ceilings, lighting, electrical and plumbing
Jul 27, 2017

In this episode you’ll learn:

  • You can always start over!
  • Why Lauren got certified in Pilates and how she applied it to her niche
  • Rachel’s journey in transitioning from a career in dancing to running a business with her mother
  • The one thing that sets them apart from other businesses
  • How they’ve used internal referrals as the number one source of new business
  • Ways they maintain relationships with their community
  • Why they hold their certifications like an audition!
  • The importance of developing your staff
Jul 25, 2017

In this episode you’ll learn:

  • How to find the best offer - and why you should set your pricing upfront
  • Why I recommend a flat fee for guest speakers (with a few exceptions)
  • How to set your demographic before diving in to the marketing
  • Targeting and re-targeting strategies
  • Imagery and landing pages need special consideration!
  • Why email sequences should be as personalized as possible
  • Why is online chat can be very helpful…
  • The four types of buyers you’ll encounter
Jul 20, 2017

In this episode you’ll learn:

  • Why the lease has to be right for all of the parties involved to truly work
  • The single most important thing to have when negotiating
  • How to know when is the right time to lease (and a calculation to use)
  • The basic terms and figures you’ll hear in the commercial leasing world
  • The key clauses and phrases in leases you’ll need to be on the lookout for
  • Why a shorter lease may not be in your best interest
  • Remember to always ASK!
Jul 18, 2017

In this episode you’ll learn: 

  • How to introduce the 6 pillars to employees or independent contractors
  • Why you should implement consequences to employees or contractors
  • How important your attitude as a team member is to clients and other employees
  • Why your teaching and training isn’t your expertise
  • Intense customer service is important - small problems can become major obstacles!

  • The importance of laying out expectations for team members
Jul 13, 2017

In this episode you’ll learn:

  • Why I really started tracking my money (and you should too)!
  • How to open up the door to prosperity and abundance
  • How does my money mindset affect and benefit my clients?
  • Why I write down my self-limiting beliefs
Jul 11, 2017

In this episode you’ll learn: 

  • How to utilize press releases in local newspapers – the right way!
  • Why you should incorporate your “badges of honor” in your press release
  • A few ways you can express yourself as an expert
  • What do I mean by “adopt a reporter?”
  • The importance of leveraging relationships…
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